01 

Customer Services and communication
I have joined each of the bookmakers reviewed and have engaged with each bookmaker for a multitude of reasons that require customer support. Unfortunately I have experienced some truly shocking bookmaker customer service as well as many good experiences. These experiences good and bad are honesty detailed in my reviews
For many people it is only when a problem arises that they truly can judge how the bookmaker responds. Good customer service can have a huge impact on your betting experience. Unfortunately it is only when you have a problem that you may find out how poor some bookmakers can be. Poor and slow communication can ruin your experience
Score : 1/10

02

Online reviews and reputation
I research existing online reviews with portals such as TrustPilot and Google to give you a overview of how each company is regarded in general by customers and analyse common issues that are being encountered by customers. 
Because of the nature of Gambling it can sometimes result in some unfair negative reviews simply because of losing bets so its always important to try to look out for biased reviews. But it is still very possible to get an accurate overview of each company if proper analysis is carried out.
Score : 1/10

03

Welcome offers and free bets
Some of the reviewed bookmakers offer genuine and generous welcome offers for new customers.
However some welcome offers that appear generous are actually pretty worthless due to the high wagering requirements. Before I understood wagering requirements, I had some bad experiences with some of these welcome offers that often have hidden conditions and the issues I encountered  are listed in reviews.
I would never recommend any bookmaker that has wagering requirements for their welcome offers and will never provide links to these sites as I think they are never useful and often mislead customers .
Score : 1/10

04

Betting Odds and best price guarantees
Some bookmakers do not offer welcome bonuses or ongoing free bet promotions, instead choosing to concentrate on providing better odds than their competitors instead. The bookmaker reviews listed on this site will compare odds from each bookmaker and rate accordingly.
Score : 1/10

05

Registration and Verification Process
Only bookmakers that I have actually joined and experienced are rated on this site. These are real life ratings by an experienced customer and reflect the actual experience or registering and joining each bookmaker reviewed. Reviews take into account the ease of registering and ease of verification. Included in this is the way the bookmaker verifies a customer and how intrusive the process is for customers.
I have noted incidents where Bookmakers are using responsible gambling and money laundering regulations as an excuse to make verification so difficult that ordinary punters can find it extraordinarily difficult to withdraw their funds - you have been warned! Read the reviews to understand how some bookmakers operate unfair verification practices for punters that are in a winning position.

06

Depositing and withdrawals
Checks are made on the types of deposit and withdrawal methods as well as typical processing times for withdrawals. If there are any banking fees, this is also checked for review purposes.

07

Sports betting Promotions
All online bookmakers offer some type of promotion to entice customers to stay loyal to them. Odds boosts, free bets, loyalty programmes, promotional offers and money back offers  are some of the promotions to look for and some bookmakers offer excellent promotions. Of course some do not offer good promotions and the reviews on this site will clearly and honestly review each bookmakers bonus offers.

08

Design, stability and mobile apps
Some betting sites and apps are much slicker and faster than others. The reviews will give an overview of the performance of each mobile app as well as the main web site. Speed, navigation and ease of use are tested and reviewed

09

Live offerings and in play betting
This review section will rate each bookmaker in areas such as live streaming, live and in play odds, ease to avail of in play odds and accurate and up to date scores. In general all multi media, streaming and enhancements are reviewed.

10 

Security and responsible gambling tools
Because its essential that your chosen bookmakers(s)  can be trusted with your funds and personal details security and trust are critical. Bookmakers must store your data in a legal and secure manner and hold the correct licences to accept bets. This is an area that I focus on strongly as I have encountered some unacceptable issues with bookmakers that lead to a complete loss of trust

Responsible gambling tools must also be available to customers of bookmakers to protect punters, for example self-exclusions, reality checks, deposit limits and support and guides for problem gambling.
That being said I have noted incidents where Bookmakers are using responsible gambling and criminal laundering regulation as an excuse to make verification so difficult that ordinary punters can find it extraordinarily difficult to withdraw their funds - you have been warned! Read the reviews to understand how some bookmakers operate unfair verification practices with punters that are in a winning position